6 Hidden Motivators

Six Hidden Motivators  


Group 1) Aesthetic – The aesthetic person sees highest value in form and harmony.

Group 2) Economic – The economic person is characteristically interested in what is useful.

Group 3) Political – The political person is interested primarily in power and control.

Group 4) Social – The highest value for this type is love of people.

Group 5) Religious – The highest value of the religious may be called unity.

Group 6) Theoretical – The dominant interest of the theoretical person is the discovery of truth.

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