Six Hidden Motivators
Group 1) Aesthetic – The aesthetic person sees highest value in form and harmony.
Group 2) Economic – The economic person is characteristically interested in what is useful.
Group 3) Political – The political person is interested primarily in power and control.
Group 4) Social – The highest value for this type is love of people.
Group 5) Religious – The highest value of the religious may be called unity.
Group 6) Theoretical – The dominant interest of the theoretical person is the discovery of truth.