6 Types of Love
Love Styles Theory by Lee, J (1998)
(IR-os) Romance Primary style
This love style is the one most commonly portrayed in Hollywood movies. Also known as “love at first sight”, it is based on “chemistry” and a strong physical and/or emotional attraction.
(LOO-dos) Conquest Primary style
This style is used by those who see love as a game and want to “win” as many partners as possible. The focus is on having fun in the moment and therefore relationships of this sort tend to be very short
(STORE-gaye) Friendship Primary style
This style of love grows slowly out of friendship and is based more on similar interests and a commitment to one another rather than on passion.
Ludos + Storge
This love style is very practical and realistic. People who prefer this style approach their relationship in a “business-like” fashion and look for partners with whom they can share common goals.
Eros + Ludos
This style usually flows out of low self esteem and a need to be loved by one’s partner. Lovers of this sort usually become very possessive and jealous.
Selflessness Eros + Storge
In this style of love, the individual is willing to sacrifice anything for their partner. It is based on an unbreakable commitment and an unconditional, selfless love
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