In the Loop – Public Relations Exercise


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According to US intelligence sources, Iran is one month away from developing a nuclear weapon and in two months will be able to put the weapon on a missile and attack California.  The President of the United States of America has given your public relations team the task of coming up with a public relations campaign to convince the American public of the necessity of war with Iran.  Polls show that the American public is war weary after Afghanistan and Iraq so your task is not an easy one.  New media is more influential than ever and the overall public relations campaign will use a combination of traditional and new media.  The following YouTube video should help your team understand the difference between the two types of media:

The students will break into six groups by media type.  Three groups will come up with strategy for using traditional media.  Three groups will come up with a strategy for using new media.

Traditional Media versus New Media Table

In the Loop – Literary Elements

Handout at:

http://www.scribd.com/doc/201608406/In-the-Loop-Public-Relations-Exercise-Worksheet

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