- Does the color scheme of the logo work?
- Does the font work?
- Does the logo have high visibility?
- Is the logo distinctive, recognizable, attributable and memorable?
- Is the logo readily identifiable even from a short distance?
- Can the colors of the logo be used for a complete corporate design?
- Does the logo reflect the product?
- Is the concept of the logo easy to identify?
- Is the logo avoiding elements that are currently trendy but might not last?
- Is the logo timeless?
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