Logo Evaluation Form

Aesthetics

1. Does the  color scheme of the logo work?
2. Does the font work?
3. Does the logo have high visibility?
4. Is the logo distinctive, recognizable, attributable and memorable?
5. Is the logo readily identifiable even from a short distance?

Brand

1. Can the colors of the logo be used for a complete corporate design?
2. Does the logo reflect the product?
3. Is the concept of the logo easy to identify?
4. Is the logo avoiding elements that are currently trendy but might not last?
5. Is the logo timeless?

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