The Yes Men Fix the World – PR Group Exercise


The Yes Men, posing as their industrious alter-egos, use tactical media to expose the people profiting from Hurricane Katrina, the faces behind the environmental disaster in Bhopal, and other shocking events.

The students will break into groups.  What PR techniques listed below were used?  What was the tactical media goal?  Was the tactical media goal accomplished?

Public Relations Tools Table Resized

Group 1 – Dow Chemical and Bhopal

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Group 2 – ExxonMobil

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Group 3 – Halliburton

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Group 4 – HUD

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Group 5 – New York Times

 

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6) Is tactical media the same as disinformation?  What are some similarities and what are some differences?

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25 RULES OF DISINFORMATION – new world order survival – Yola

Disinformation – Wikipedia, the free encyclopedia

PR Watch | Reporting on spin and disinformation since 1993.

7) Is tactical media the same as culture jamming?  What are some similarities and what are some differences?

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Worksheet at:

http://www.scribd.com/doc/205055659/The-Yes-Men-Fix-the-World-PR-Group-Exercise-Worksheet

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